Arivis software product family to include APEER, under the trusted ZEISS brand 4 APRIL 2023
- APEER and Arivis will come together to create an expanded software offering to better serve customers
- Arivis products and APEER will be given new names
- Rebranding will take place in various stages over the coming year, starting in April 2023
- Arivis AG will be renamed Carl Zeiss Microscopy Software Center Rostock GmbH
- Christian Götze and Andreas Suchanek will serve as managing directors
By combining their software under the name ZEISS arivis, APEER and arivis will be able to better serve their clients. Beginning in April 2023, the modifications will happen during the course of the following year in stages. Customers may continue to anticipate the same standard of assistance and quality. The extended software product line, which now incorporates cloud and AI solutions, will be known by the moniker ZEISS arivis. This action is in line with arivis AG’s legal transformation into a ZEISS corporation and name change to Carl Zeiss Microscopy Software Centre Rostock GmbH.
A new name and a new look
The well-known ZEISS brand will replace arivis as of April 2023. To become ZEISS arivis Pro, Vision4D. ZEISS arivis Pro VR will replace VisionVR. ZEISS arivis Hub will replace VisionHub. ZEISS arivis Cloud will replace APEER. The arivis AI Toolkit will be used to refer to the AI technology. The rebranding will take place in stages, beginning with the renaming of the products and the arivis website, then moving on to other product experiences at a later time.
By making this move, ZEISS is embracing the expanding significance of AI-driven data analysis software. These modifications offer consumers a consolidated product family with cutting-edge technologies that, regardless of the complexity of the data, enable them to extract and visualize vital information more quickly. The products are highly integrated and can be useful to users in academics and across sectors, regardless of the image’s source or format.
According to Dr. Michael Albiez, CEO of Carl Zeiss Microscopy GmbH, “ZEISS continues to expand its product offering with innovative solutions, developed internally or acquired in line with our customer-centric strategy.” “We cordially invite our customers to join us in this new chapter of hardware- and data-agnostic software under the ZEISS arivis name, which is already renowned for its image analysis technology excellence.”
arivis AG becomes a 100% subsidiary of Carl Zeiss Microscopy GmbH
Carl Zeiss Microscopy Software Centre Rostock GmbH will be the name of the new subsidiary. The managing directors are Andreas Suchanek and Christian Götze. In order to create a single improved team for the product line that will continue to lead innovation, employees are collaborating to take collaboration to a new level. According to Andreas Suchanek, Managing Director of Carl Zeiss Microscopy Software Centre Rostock GmbH, “With the portfolio expansion, the integrated, scalable, and hardware-agnostic ZEISS arivis platform will be even more competitive as it continues to help researchers gain reliable results with enhanced throughput, accelerated by cutting-edge AI technology.”
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