Mr. Rajesh Pawar is the promoter and director of Mikro Innotech India Pvt. Ltd. He co-founded Mikro Innotech India Private Limited in 2008. Since then the company has successfully implemented several projects, always ensuring that quality products were delivered on time, every time.
Mr. Pawar is known for his superior marketing skills, passion for providing excellent services to his customers, and his commitment to providing custom-made solutions to help customers enhance their productivity and efficiency.
Q1. Please tell us something about yourself?
I have completed my Bachelors in Mechanical Engineering from PVPIT College, Sangli in 1990. From 1990 till 2006, I worked with two tools and gauges companies called Unity Gauges and Tools company & Empire Machine Tools.
I started my own business in 2006, in Delhi called Mikro Technic. I was selling Carl Zeiss Metrology equipment. In 2008, I moved to Pune, Maharashtra, and set up Mikro Innovations, which is an Industrial unit set up to manufacture Special Purpose Machines (SPM’s).
Q2. Tell us about Mikro Innotech India Pvt. Ltd.?
Till the year 2012, I faced an uphill battle, when both my businesses were facing setbacks, with low profits and turnover losses. I soon realized that I needed to realign my business strategy to turnaround the company.
Keeping this in mind, in the year 2012, I decided to merge Mikro Technic and Mikro Innovations and established Mikro Innotech India Pvt. Ltd. I decided to focus mainly on manufacturing SPM’s.
Q3. What challenges did you face?
In both my previous jobs, my job focus was in Sales and Marketing and I had a very good grasp of it. After setting up my first business venture, Mikro Technic, and then later Mikro Innovations, I realized that though I had a solid foundation in Sales and Marketing of Industrial products, I had a limited exposure when it came to manufacturing Special Purpose Machines. This resulted in business losses and finally, I decided to merge my companies in 2012 to focus only on the manufacturing of SPM’s.
I was able to transform my business and pave my way towards success. Now, the company has a 32000 Sq. Ft. factory space in Pune, India with a turnover of INR 20 crores.
Q.4 What is unique about your technology?
At MIKRO Innotech India, we provide innovative and cost-effective solutions based on customer’s needs. We provide the best processes right from the business development stage until the entire life cycle of the project. We follow a robust design process such as DFMEA, Health & Safety risk Analysis, Virtual Machines using 3D Models, Ergonomics& Aesthetics. We have a dedicated customer support team that takes care of after-sales service support in terms of AMC, Spare Management, production ramp-up support, etc.
We have a thorough understanding of global standards and experience of maintaining uniformity across various assembly lines. Robust customer relationship management backed with good customer service support. Our key success drivers are innovation, customer success, and reliability that gives us a competitive edge in the field of assembly automation and testing solutions.
Q.5 Who are your customers?
Today, we are growing at a rate of more than 50% each year over the previous year. Our focus has always been on innovation and customer success. Our driving force is the desire to reshape industrial challenges and converting them into productive and unique high-performance systems. Our strength is our extensive knowledge and proven design & implementation experiences to meet the complex automation systems needs of multinational customers.
We cater to multinational customers mainly from the automotive, healthcare, electrical/electronic, and consumer products. We provide them with consulting services and custom solutions.
Q.6 Has Covid-19 had an impact on your business?
COVID 19 has not had an adverse impact on our business. Since our company also caters to the healthcare domain, we followed government norms and were operational even during the pandemic.
During the lockdown, we created a residential facility for all our employees to stay on the factory premises to minimize their risk of exposure.
Q.7 What advice would you give to all the upcoming entrepreneurs?
Today, entrepreneurs need to be nimble and agile with their growth strategies. With the economy being badly hit due to the COVID 19 pandemic, the future is quite uncertain. They need to be open to change and should be ready to pivot their businesses while facing these challenges head-on.
Find out more about Mikro Innotech here.
Interviewer: Souvik Mitra, Metrologically Speaking
